Mobile styling app, Covet Fashion has unveiled Hollywood actress and fashion queen, Emma Roberts as their first "Covet Host".
This is the first celebrity partnership for the two-year-old app.
Providing intimate engagement with her
fans and Covet Fashion's community in an
unprecedented way, the partnership will put Emma front and center as the "face" of the app.
"Emma Roberts was the obvious choice to have as our first Covet Host" said SVP, GM of Covet Fashion Blair Ethington .
Emma Roberts on her part said "I am so honored to be Covet Fashion's first
Host and engage with fans on their unique
interactive platform. For me, fashion fuels confidence but also is a true form of self-expression and I love that Covet is able to provide that experience digitally! I'm
excited to be the source of inspiration and can't wait to see how users dress me."
Fans can get engaged with Emma by styling her avatar in an array of real world clothing for her fast-paced life in the "Day in the Life of Emma Roberts" series.
Going forward, various celebrity Covet Hosts will share their stories
through 2016.
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